Soc Mar Quart
Introduction
Social Marketing Quarterly, 27(3)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
CBE: A Framework to Guide the Application of Marketing to Behavior Change
—Sharyn Rundle-Thiele, Timo Dietrich, and Julia Carins [] []
Positive, Negative or Both? Assessing Emotional Appeals Effectiveness in Anti-Drink Driving Advertisements
—Murooj Yousef, Timo Dietrich, and Geraldine Torrisi [] []
Can an Index Approach Improve Social Marketing Competitor Analysis?
—Maria M. Raciti [] []
Consumer Journeys of Adolescent Girls and Young Women in South Africa: Implications for Marketing HIV Prevention Products
—Michelle Dugas, Kenyon Crowley, Guodong (Gordon) Gao, Lorcan McHarry, Louise Kenmuir, Jeanna Piper, Fulvia Veronese, and Ritu Agarwal [] []
The Development of an Interdisciplinary and Integrated Model of Occupational Safety
—Carolyn Lagoe, Derek Newcomer, and Ashley Fico [] []