Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 33(8)
vINTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Understanding Chinese consumers’ pre-purchase value expectations: the role of country of origin effect
—Mengnan Qu, Sara Quach, Park Thaichon, Lorelle Frazer, Meredith Lawley, Denni Arli, Scott Weaven, Robin E. Roberts [Google Scholar]
The effect of human model image backgrounds on consumer responses: empirical evidence from a Chinese apparel e-retailer
—Ruijuan Wu, Yan Li []
The impact of online reviews on product returns
—Xiaofei Li, Baolong Ma, Hongrui Chu []
Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation
—Pankaj Singh, Anees Ahmad, Gyan Prakash, Prabhat Kumar Singh Kushwah []
Reason versus feeling: relational norms influence gift choices
—Lingzhi Yu, Tingting Zhao, Xiucheng Fan []
The role of characters featured on digital stickers in forming usage intention: internet-only banks in Korea
—Jong Ho Lee, Jaehyeon Jun, Junsung Park, Joon Woo Yoo, Heejun Park []
Application of UAVs for tourism security and safety
—Young Dae Ko, Byung Duk Song []
Coevolution of a premium segment and product innovation: a case study of the Japanese rice cooker market
—Manabu Miyao []
Message framing’s role in encouraging idle item recycling
—Zhengxiang Wu, Tingting Guo, Baoku Li [Google Scholar]
Green behaviour and switching intention towards remanufactured products in sustainable consumers as potential earlier adopters
—David Perez-Castillo, Jorge Vera-Martinez []