Qual Mar Res
Introduction
Qualitative Market Research, 24(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Practicing mundane consumer resistance in the REKO local food system
—Hanna Leip瓣maa-Leskinen []
Luxury brands use of CSR and femvertising: the case of jewelry advertising
—Stephanie A. Pankiw, Barbara J. Phillips, David E. Williams []
Exiting fieldwork with grace: reflections on the unintended consequences of participant observation and researcher-participant relationships
—Paolo Franco, Ye (Nicole) Yang []
Baranda: structure and praxis of Onibaranda (micro-middlemen) in Yorubaland
—Isaac Akintoyese Oyekola, Oluyinka Olutola Olajire []
The role of social media to generate social proof as engaged society for stockpiling behaviour of customers during Covid-19 pandemic
—Muhammad Naeem []
Breach of trust and repair: the impact of salespersons words and actions on buyer trust
—Christopher A. Nelson, Annie Peng Cui, Michael F. Walsh []
Determining the factors affecting brand authenticity of startups in social media
—Shayan Fouladi, Amir Ekhlassi, Kamal Sakhdari []