Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 39(6)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
The influence of gender stereotyping and issue advocacy on consumer sentiment
—Nina Sissel Lucka, Fabio Caldieraro, Marco Tulio Zanini []
Gen Y consumers’ brand loyalty: a brand romance perspective
—Dilan Tharindu Rathnayake [Google Scholar]
Consumers’ psychological reactance and ownership in in-game advertising
—Gunjan Malhotra, Sita Mishra, Garima Saxena [Google Scholar]
The role of psychological contract violation in shaping spurious loyalty
—Ya Zhang, Jing Zhang []
How nostalgia forges place attachment and revisit intention: a moderated mediation model
—Heetae Cho []
Social distancing behavior during COVID-19: a TPB perspective
—Tyson Ang, Shuqin Wei, Denni Arli []
Community experience promotes customer voice: co-creation value perspective
—Bingcheng Yang, Hongyan Yu, Yu Yu, Miaoling Liu []