J Relationship Mar
Introduction
Journal of Relationship Marketing, 20(3)
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs
Higher-Order Utilitarian and Symbolic Antecedents of Brand Love and Consumers’ Behavioral Consequences for Smartphones
—Muhammad Asif Khan, Muhammad Zulqarnain, Zeeshan Ahmed Bhatti & Adnan Raza [] []
The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain
—S. R. Nikhashemi, Naser Valaei, Sajad Rezaei & Grégory Bressolles [] []
The impact of perceived fairness and trustworthiness on customer trust within the banking sector
—Korhan K. Gokmenoglu & Aysel Amir [] []