J Mar Theory Prac

Introduction

Journal of Marketing Theory and Practice, 29(4)

POSTING TYPE: TOCs


Multiple-dimensions of corporate social responsibility and global brand value: a stakeholder theory perspective
Hyun Gon Kim, Wootae Chun & Zhan Wang [] []

The effect of online search volume on financial performance: Marketing insight from Google trends data of the top five US technology firms
Ran Liu, Enxi An & Wenkai Zhou [] []

The roles of consumer entitlement, persuasion knowledge, and perceived product knowledge on perceptions of sales pressure
James J. Zboja, Susan Brudvig, Mary Dana Laird & Ronald A. Clark [] []

Flipping the script: Consumers’ propensity for self-medication
Rajasree K. Rajamma, Audhesh K. Paswan & Lou E. Pelton [] []

Corporate environmentalism and brand value: A natural resource-based perspective
Mahabubur Rahman, M. Ángeles Rodríguez-Serrano & Anisur R. Faroque [] []

Influence of supply chain technology responsiveness on supply chain and market performance
W. Keith Story, George D. Deitz & Robert Glenn Richey [] []

Cultural aspect of informational and normative influences on purchasing intentions: An eye-tracking approach
Emi Moriuchi [] []

CSR and job satisfaction: Role of CSR importance to employee and procedural justice
Feisal Murshed, Sandipan Sen, Katrina Savitskie & Hangjun Xu [] []

An analytical model for comparing the profitability of competing online marketing channels: Search engine marketing versus e-commerce marketplace
Silvia Angeloni & Claudio Rossi [] []