J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 29(4)
POSTING TYPE: TOCs
Multiple-dimensions of corporate social responsibility and global brand value: a stakeholder theory perspective
—Hyun Gon Kim, Wootae Chun & Zhan Wang [] []
The effect of online search volume on financial performance: Marketing insight from Google trends data of the top five US technology firms
—Ran Liu, Enxi An & Wenkai Zhou [] []
The roles of consumer entitlement, persuasion knowledge, and perceived product knowledge on perceptions of sales pressure
—James J. Zboja, Susan Brudvig, Mary Dana Laird & Ronald A. Clark [] []
Flipping the script: Consumers’ propensity for self-medication
—Rajasree K. Rajamma, Audhesh K. Paswan & Lou E. Pelton [] []
Corporate environmentalism and brand value: A natural resource-based perspective
—Mahabubur Rahman, M. Ángeles Rodríguez-Serrano & Anisur R. Faroque [] []
Influence of supply chain technology responsiveness on supply chain and market performance
—W. Keith Story, George D. Deitz & Robert Glenn Richey [] []
Cultural aspect of informational and normative influences on purchasing intentions: An eye-tracking approach
—Emi Moriuchi [] []
CSR and job satisfaction: Role of CSR importance to employee and procedural justice
—Feisal Murshed, Sandipan Sen, Katrina Savitskie & Hangjun Xu [] []
An analytical model for comparing the profitability of competing online marketing channels: Search engine marketing versus e-commerce marketplace
—Silvia Angeloni & Claudio Rossi [] []