J Interactive Mar
Introduction
Journal of Interactive Marketing, 55
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
This Way Up: The Effectiveness of Mobile Vertical Video Marketing
—Lana Mulier, Hendrik Slabbinck and Iris Vermeir [] []
The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media
—Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott and Claire M. Moeller [] []
Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms
—Jacquelyn S. Thomas, Sandy D. Jap, William R. Dillon and Richard A. Briesch [] []
Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention
—Tathagata Ghosh, Sreejesh S and Yogesh K. Dwivedi [] []
Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media
—Young Anna Argyris, Kafui Monu, Yongsuk Kim, Yilu Zhou, Zuhui Wang and Zhaozheng Yin [] []
Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising
—Kyung-ah Byun, Minghui Ma, Kevin Kim and Taeghyun Kang [] []
The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media
—Malgorzata Karpinska-Krakowiak and Martin Eisend [] []
The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments
—Marcel Goic, Andrea Rojas and Ignacio Saavedra [] []