ÂÜÀòÉç¹ÙÍø

J Fashion Mar Man

Introduction

Journal of Fashion Marketing and Management, 25(4)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


How legitimate are the environmental sustainability claims of luxury conglomerates?
Victoria Wells, Navdeep Athwal, Esterina Nervino, Marylyn Carrigan []

Repositioning luxury fashion brands as intentional agents: the roles of consumer envy and admiration
Bo Ra Joo, Hye-Young Kim []

Engaging consumers with sustainable fashion on Instagram
Danielle Sponder Testa, Sonia Bakhshian, Rachel Eike []

Love is not blind: investigating a love-hate transition among luxury fashion brand consumers
Muhammad Kashif, Tulay Korkmaz Devrani, Aisha Rehman, Sarminah Samad []

Dissociative fashion practices and identity conflicts: local resistance as a response to clothing acculturation in the context of rural–urban migration
Magnum Man Lok Lam, Eric Ping Hung Li, Wing-Sun Liu []

Consumer perception vs sensory assessment of the quality of clothes of selected brands available on the Polish market
Renata Salerno-Kochan, Paweł Turek []

I trust what she’s #endorsing on Instagram: moderating effects of parasocial interaction and social presence in fashion influencer marketing
S. Venus Jin, Ehri Ryu, Aziz Muqaddam [Google Scholar]

Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention
Sheetal Jain []

The effects of consumers’ cultural sensitivity, ethnocentrism and demographical characteristics on attitude toward luxury fashion brands in Trinidad and Tobago
Meena Rambocas, Jon Marc Mahabir [Google Scholar]