Service Bus

Introduction

Service Business, 15(3)

INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs


The thirty-year evolution of customer-to-customer interaction research: a systematic literature review and research implications
Nguyen Bac Nguyen, João Carlos Rosmaninho Menezes []

The size–growth relationship in the social services sector in Austria
Stephanie Reitzinger, Astrid Pennerstorfer []

Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy
Jesús J. Cambra-Fierro, María Fuentes-Blasco, Rocío Huerta-Álvarez, Ana Olavarría []

Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My-Quyen, Le Nguyen Hau []

What triggers usage of gift-giving apps? A comparison between users and non-users
Wee-Kheng Tan, Ping-Hsin Liao []

On the data-driven generation of new service idea: integrated approach of morphological analysis and text mining
Mingyu Park, Youngjung Geum []