J Mar Comm
Introduction
Journal of Marketing Communications, 27(5)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Weakening the avoidance bug: The impact of personality traits in ad avoidance on social networking sites
—Naa Amponsah Dodoo & Jing (Taylor) Wen [] []
Determinants of mobile apps adoption among young adults: theoretical extension and analysis
—Aashish Mehra, Justin Paul & Rahul Pratap Singh Kaurav [] []
Corporate social responsibility and patronage intentions: The mediating effect of brand credibility
—Hala Mohammed Abu Zayyad, Zaid Mohammad Obeidat, Muhammad Turki Alshurideh, Mohammd Abuhashesh, Mahmoud Maqableh & Ra’ed Masa’deh [] []
Customer-Based Brand Equity for Branded Apps: A Simple Research Framework
—Lara Stocchi, Gosia Ludwichowska, Rachel Fuller & Anna Gregoric [] []
On Art Weinstein’s superior customer value … in the Now Economy
—Donovan A. McFarlane [] []