Health Mar Quart
Introduction
Health Marketing Quarterly, 38(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Consumers’ experience with and attitudes toward direct-to-consumer prescription drug promotion: a nationally representative survey
—Kathryn J. Aikin, Helen W. Sullivan, Jennifer Berktold, Karen L. Stein & Victoria J. Hoverman [] []
The mediating role of patient satisfaction in the effect of patient visit experiences on word-of-mouth intention
—Mahmut Akbolat, Cemal Sezer, Özgün Ãœnal & Mustafa Amarat [] []
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs: the case of Pfizer and Lipitor in the United States
—Paul Sergius Koku [] []
Impact of lifestyle diseases on income and household consumption: evidence from an emerging economy
—Saravana Jaikumar, Shantanu Dutta & Neeraj Sood [] []