J Strat Mar
Introduction
Journal of Strategic Marketing, 29(7)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
How to tackle global retail apocalypse using strategic omnichannel management?
What omnichannel really means?
—Shahriar Akter, Tasnim M. Taufique Hossain & Carolyn Strong [] []
Reviving social banking using relationship quality dynamics in a developing country
—Umme Hani, Ananda Wickramasinghe & Uraiporn Kattiyapornpong [] []
Future of brick and mortar retailing: how will it survive and thrive?
—Jagdish N. Sheth [] []
Omni-channel retailing: some reflections
—Peter C. Verhoef [] []
Examining the global retail apocalypse during the COVID-19 pandemic using strategic omnichannel management: a consumers’ data privacy and data security perspective
—Sheshadri Chatterjee, Ranjan Chaudhuri & Demetris Vrontis [] []