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INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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Special Issue on the Use of Foreign Language in Consumer Marketing

Editorial

Special Issue on the Use of Foreign Language in Consumer Marketing
—Anthony Di Benedetto [] []

Research Articles

The Features and Effectiveness of Chinese Language Online Recommendations
—Raine Ng, Gerard P. Prendergast & Ludwig M. K. Chang [] []

Does the Use of Foreign Languages in Different Types of Products Lead to Different Consumer Perception?
—Dursun Yener & Mertcan Taşçıoğlu [] []

On Ethereal Grounds: Cultural Resources as Foundations Supporting Innovation Success
—Ahmad Hijazi & Shameek Sinha [] []

Social and Demographic Predictors of Consumers’ Word of Mouth Engagement in Czechia
—Dušan Mladenović, Roberto Bruni & Prateek Kalia [] []

Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls
—Udo Wagner, Isaac Jacob, Monica Khanna & Krupa A Rai [] []

Consumer Perceptions of Service Convenience in Hedonic and Utilitarian Retail Settings in China
—Amy Wong [] []

Information Diffusion in Halal Food Social Media: A Social Network Approach
—Mohamed M. Mostafa [] []