���������

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

---

Consumer Psychology for the Greater Good
Issue Edited by: Aparna A. Labroo, Kelly Goldsmith

EDITORIAL

The Dirty Underbelly of Prosocial Behavior: Reconceptualizing Greater Good as an Ecosystem with Unintended Consequences
—Aparna A. Labroo, Kelly Goldsmith []

RESEARCH ARTICLES

Subjective Age and the Greater Good
—Jen H. Park, Szu-chi Huang, Bella Rozenkrants, Daniella Kupor []

Perceived Costs versus Actual Benefits of Demographic Self‐Disclosure in Online Support Groups
—Cornelia (Connie) Pechmann, Kelly Eunjung Yoon, Denis Trapido, Judith J. Prochaska []

Nonmaleficence in Shaming: The Ethical Dilemma Underlying Participation in Online Public Shaming
—Chen Pundak, Yael Steinhart, Jacob Goldenberg []

Selfless First Movers and Self‐Interested Followers: Order of Entry Signals Purity of Motive in Pursuit of the Greater Good
—Ike Silver, Brooke A. Kelly, Deborah A. Small []

Consumers—Especially Women—Avoid Buying From Firms With Higher Gender Pay Gaps
—Tobias Schlager, Bhavya Mohan, Katherine DeCelles, Michael Norton []

When Cause‐Marketing Backfires: Differential Effects of One‐for‐One Promotions on Hedonic and Utilitarian Products
—Riley G. Dugan, Joshua J. Clarkson, Joshua T. Beck []

When Sustainability is Not a Liability: The Halo Effect of Marketplace Morality
—Alexander Chernev, Sean Blair []

The Adverse Effect of Choice in Donation Decisions
—Danit Ein-Gar, Liat Levontin, Tehila Kogut []

Consumer Wisdom for Personal Well‐Being and the Greater Good: Scale Development and Validation
—Michael Gerhard Luchs, David Glen Mick, Kelly L. Haws []

RESEARCH REPORTS

The Power of Indirect Appeals in Peer‐to‐Peer Fundraising: Why “S/He” Can Raise More Money for Me Than “I” Can For Myself
—Amir Sepehri, Rod Duclos, Kirk Kristofferson, Poornima Vinoo, Hamid Elahi []

Everybody Thinks We Should but Nobody Does: How Combined Injunctive and Descriptive Norms Motivate Organ Donor Registration
—Rishad Habib, Katherine White, JoAndrea Hoegg []