J Brand Man
Introduction
Journal of Brand Management, 28(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Stability or instability: the impact of brand concepts on logo design preferences
—Haiyang Huang, Yuanyuan Cai, Lisha Xu []
Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification
—Masayuki Yoshida, Brian S. Gordon, Jeffrey D. James []
Effects of sponsorship quality and quantity on employee brand behavior
—Verena Batt, Matthias Holzer, Manfred Bruhn, Sven Tuzovic []
Understanding the social consumer fashion brand engagement journey: insights about reputed fashion brands
—Muhammad Naeem, Wilson Ozuem []
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
—Ali B. Mahmoud, Dieu Hack-Polay, Nicholas Grigoriou, Iris Mohr, Leonora Fuxman []
What makes a corporate heritage brand authentic for consumers? A semiotic approach
—Anne Rindell, Fernando Pinto Santos []