Intl Mar Rev
Introduction
International Marketing Review, 38(4)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
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Special issue: How Does East Asian Philosophy Influence Consumerism and Marketing Strategy in the Non-East Asian World?
Mindfulness in ethical consumption: the mediating roles of connectedness to nature and self-control
—Yiyan Li, Liyuan Wei, Xiaohua Zeng, Jianjun Zhu []
From West to East: British sojourners’ acculturation in China
—Qionglei Yu, Dorothy A. Yen, Benedetta Cappellini, Cheng Lu Wang []
East Asian films in the European market: the roles of cultural distance and cultural specificity
—Xiaoyan Wang, Haibo Raymond Pan, Nibing Zhu, Shaohan Cai []
Commentary – Look east young sojourner!
—Russell Belk []
Contextual influences on marketing and consumerism: an East Asian perspective
—Wenkai Zhou, Zhilin Yang, Michael R. Hyman []
The yin and yang nature of coopetition activities: non-linear effects and the moderating role of competitive intensity for internationalised firms
—James M. Crick, Dave Crick []
Consumers’ human nature and their shopping channel choices in the emerging artificial intelligence era: based on Xunzi’s humanity hypothesis
—Guangkuan Deng, Jianyu Zhang, Naiyi Ye, Rui Chi [Google Scholar]
Commentary – Easternization of the world
—Jagdish N. Sheth []
How home country identity salience affects emerging market companies’ overseas IPO performance: an empirical investigation from China
—Nan Cui, Peng Xie, Yiran Jiang, Lan Xu [Google Scholar]