J Mar Man
Introduction
Journal of Marketing Management, 37(9/10)
POSTING TYPE: TOCs
Digitally enabled value co-creation at the bottom of the pyramid
Editorial
Digitally enabled value co-creation at the bottom of the pyramid
—Sanjit K. Roy, Bidit L. Dey & Yogesh Dwivedi [] []
‘A social justice logic’: how digital commerce enables value co-creation at the bottom of the pyramid
—Hesty Nurul Utami, Eleftherios Alamanos & Sharron Kuznesof [] []
Sustainable value co-creation at the Bottom of the Pyramid: using mobile applications to reduce food waste and improve food security
—Chrysostomos Apostolidis, David Brown, Dinuka Wijetunga & Eranjana Kathriarachchi [] []
Creating a brand community at the bottom of the pyramid: the case of a Cameroonian music platform
—Bernard Cova, Franck Barès & Anicet Nemani [] []
Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging market
—Kumar Rakesh Ranjan, Sudeep Rohit, Rupanwita Dash & Ramendra Singh [] []
How does value co-creation transform quality of life at the bottom of the pyramid?
—Shahriar Akter, Mujahid Mohiuddin Babu, Md Afnan Hossain & Umme Hani [] []
From customer value co-creation behaviour to customer perceived value
—Thi Bich Hanh Tran & Anh Dung Vu [] []