J Macromar
Introduction
Journal of Macromarketing, 41(3)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Communication
Disruptive Events and Associated Discontinuities: A Macromarketing Prescription
—Michael R. Hyman, Alena Kostyk, and Haseeb A. Shabbir [] []
Communication
Commentary on and Further Extension of Stanley J. Shapiro’s Review of Milton Friedman: Fifty Years Later
—Raymond Benton, Jr [] []
The Powers and Perils of Societal Advertising
—Christos Livas [] []
Connecting Smallholders’ Marketplace Decisions to Agricultural Market Reform Policy in India – An Empirical Exploration
—Aashish Argade, Arnab Kumar Laha, and Anand Kumar Jaiswal [] []
Cultivating Nature Identity and Ecological Worldviews: A Pathway to Alter the Prevailing Dominant Social Paradigm
—Vimala Kunchamboo, Christina Kwai Choi Lee, and Jan Brace-Govan [] []
Book Reviews
Consumer Behavior: A Digital Native
—Damini Goyal Gupta [] []
Foundations of Marketing Thought: The Influence of the German Historical School
—Raymond Benton, Jr [] []
Milton Friedman Fifty Years Later
—Stanley J. Shapiro [] []
Macro-Social Marketing Insights: Systems Thinking for Wicked Problems
—Andrés Barrios [] []