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INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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POP-UP SPECIAL SECTION: ADVERTISING AND COVID-19

Pop-Up Special Section Introduction: Advertising and COVID-19—Examining the Impacts of the Pandemic on Agencies, Consumers, and Brands
—Laura F. Bright & Hope Jensen Schau [] []

Advertising in a Context Harm Crisis
—Thomas Derek Robinson & Ela Veresiu [] []

Brands Expressing Compassion and Care through Advertising
—Burçak Ertimur & Gokcen Coskuner-Balli [] []

Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis
—Federico Mangiò, Giuseppe Pedeliento & Daniela Andreini [] []

Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance
—Heather Shoenberger, Eunjin (Anna) Kim & Yuan Sun [] []

“Don’t Worry, We Are Here for You”: Brands as External Source of Control during the Covid-19 Pandemic |
—Peeter W. J. Verlegh, Stefan F. Bernritter, Verena Gruber, Noud Schartman & Francesca Sotgiu [] []

Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks
—Mengtian Jiang & Naa Amponsah Dodoo [] []

COVID-19 Uncertainty and Temporal Framing in Advertising for Online Experiential Consumption
—Ha Eun Kim, Yoon-Na Cho & Nara Youn [] []

COVID-19 Charity Advertising: Identifiable Victim Message Framing, Self-Construal, and Donation Intent
—Patrick van Esch, Yuanyuan (Gina) Cui & Shailendra Pratap Jain [] []

RESEARCH NOTES

Client–Agency Briefing: Using Paradox Theory to Overcome Challenges Associated with Client Resource Deployment
—Mario Vafeas [] []

Marketer Perceptions of Client–Agency Co-Creation: Exploring the Levels of Partnership Collaboration
—Richard Calderwood, Scott Koslow & Sheila L. Sasser [] []

Research Notes

The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects |
—Claire M. Segijn, Hilde A. M. Voorveld & Khadija Ali Vakeel [] []

Literature Review Corner

Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes
—Eun Sook Kwon, Greg Nyilasy, Karen Whitehill King & Leonard N. Reid [] []