Winter 2022

Introduction

Calls from the Sport & Sponsorship-Linked Marketing SIG, Las Vegas, 18-20 Feb 2022; SIG deadline 18 Aug

INTEREST CATEGORY: SPORTS AND SPONSORSHIP
POSTING TYPE: Revisits

Author: Ashley Stadler Blank

2022 Winter Academic Conference
February 18-20, 2022
Las Vegas, Nevada

Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG)

“Reconnecting and Reconceiving Sport & Sponsorship-Linked Marketing”

The Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) of the () seeks research abstracts for inclusion in a special session proposal for the 2022 Winter Academic Conference.

Abstracts may be on any topic related to sport or sponsorship-linked marketing; however, research related to the session theme of “Reconnecting and Reconceiving Sport & Sponsorship-Linked Marketing” is especially encouraged.

This year’s conference theme is “Reconnecting and Reconceiving the Marketplace.”

“While in aggregate the recovery in consumer demand may look like a return to normal, the shape and structure of consumer behavior may be quite different… How will consumer behavior change in a post pandemic world? Will entertainment, information, and experiences be consumed in the same spaces and places? Are online and offline channels being fundamentally reshaped? What lasting, institutional changes in the marketplace will remain and which will fade? Will health and wellbeing of people and our environment play a more central role in markets? And how might marketing or selling relationships and organizations change?”

(Call for papers: 2022 Winter Academic Conference)

Sport organizations adapted to COVID-19 in a number of ways—some of which are here to stay. Therefore, this special session focuses on how reconnecting and reconceiving the marketplace can help sport organizations take advantage of these new opportunities and improve business outcomes.

Potential topics may include (but are not limited to) some of the following changes in the sport industry (Deloitte 2020; McKinsey and Company 2021; Solomon 2020):

  • Amateurism in college sport (and name, image, and likeness)
  • Athleisure
  • Athlete activism
  • Digital and in-home training
  • Fan engagement
  • Fan experience
  • Influencers
  • Investment in women’s sport
  • Media
  • Revenue generation
  • Role of sport in society
  • Rules and regulations
  • Stadium experience
  • Supply chains
  • Sustainability
  • Technology

Submissions should include:

  • Title
  • Author name(s), title(s), affiliation(s), and e-mail address(es) – please also include an asterisk (*) after the presenter name(s) to indicate who will be attending and presenting if accepted
  • Abstract (500 words max)
  • References (using style and in alphabetical order)
  • Single spacing with 12-point Times New Roman font and 1-inch margins.

Please direct questions and submissions (in a Word document) to Ashley Stadler Blank at stadlera@xavier.edu.

Key Dates:

Submission deadline: August 18, 2021

Notification of inclusion in the special session proposal: August 20, 2021

NOTE: If accepts the special session proposal, at least one author must register and attend the conference.

SportSIG Leadership Team:

Chair: Lane Wakefield, Ph.D., Clinical Assistant Professor of Marketing, Hankamer School of Business, Baylor University, Lane_Wakefield@baylor.edu

Vice Chair Conference Programming: Ashley Stadler Blank, Ph.D., Assistant Professor of Marketing, Williams College of Business, Xavier University, stadlera@xavier.edu

Vice Chair Industry Engagement/Social Events: Kirk Wakefield, Ph.D., Edwin W. Streetman Professor of Retail Marketing, Hankamer School of Business, Baylor University, Kirk_Wakefield@baylor.edu

t SportSIG:

The mission of SportSIG is to advance sport and sponsorship-linked marketing by fostering a community dedicated to research, teaching, and service to the field of sport marketing. SportSIG also strives to bridge academia and industry by facilitating programming in conference host cities that creates networking opportunities where academicians and industry professionals can interact and share best practices.

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