Business-to-Business Markets
Introduction
ÌýPenn State's Institute for the Study of Business Markets Online Academic Conference for Business-to-Business Markets, 12-13 Aug 2021
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: Events
Author: Lori Nicolini
2021 ISBM Online Academic Conference for Business-to-Business Markets
ÌýPenn State’s Institute for the Study of Business Markets (ISBM) is holding on online Academic Conference August 12-13, 2021. The objective of the conference, as always, is to develop new ideas and new ways to address the pressing issues at the interface of the B2B academic communities; generate new research approaches and ideas; and to provide a forum for interaction amongst the world’s leading B2B researchers.
Since we are conducting this event online this year, our format has been modified. ÌýThe conference will be broken up into two, 3 hour sessions conducted online (via Zoom). ÌýThere is not fee to participate, but you must register to attend .
Day 1 – Thursday, August 12
We will honor our new ISBM Fellows, Sundar Bharadwaj and Mark Houston and the 2021 Wilson-Sheth winners Wolfgang Ulaga and Werner Reinartz. ÌýEach will give a presentation and will share their experiences and perspectives on B2B Marketing Research.
10:00 AM ETÌý
- WelcomeÌý–ÌýStefan Wuyts, Director, ISBM
10:20 AM ETÌý
- Induction of Research Fellow Sundar G. BharadwajÌý
11:05 AM ETÌý
- Induction of Research Fellow Mark B. Houston
11:50 AM ETÌý
- Introduction Sheth FoundationÌý– Douglas Bowman
12:00 PM ETÌý
- Winners 2021 ISBM-David T. Wilson-Sheth Foundation AwardÌý– Wolfgang Ulaga and Werner J. Reinartz
12:50 PM ETÌý
- Closure
Day 2 – Friday, August 13
Will include presentations and discussions by B2B scholars on cutting edge research insights and opportunities in B2B Marketing, foreshadowing themes that will be covered in the Second Edition of the Handbook of Business-to-Business Marketing.
10:00 – 11:00 AM ETÌý
Business Governance and Outsourcing
- Business Models and B2B Governance ResearchÌý–ÌýØystein D. Fjeldstad and Kenneth H. Wathne
- B2B Relationship Foundations of Outsourcing: ÌýEvolution and OutlookÌý– Rajan Varadarajan
11:00 AM – 12:00 PM ETÌý
Marketing Capabilities and Experimentation
- Marketing Capabilities for B2B FirmsÌý–ÌýNeil A. Morgan, Rebecca J. Slotegraaf, and Hui Feng
- Establishing Causality in B2B Research: ÌýAn Experimental ApproachÌý– Mahima Hada
12:00 – 1:00 PM ETÌý
Sales Force Performance and Pricing Analytics
- Sales Force Performance: ÌýA Typology and Future Research PrioritiesÌý–ÌýSon K. Lam, Molly Ahearne, and Michael Ahearne
- B2B Data-Driven and Value-based Pricing Strategies, Price Setting, and Price ExecutionÌý– Sriram Venkataraman and J. Andrew Petersen