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INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Events

Author: Christime Moorman

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Better Marketing for a Better World Forum on Prosocial Giving
Wednesday 28 July, 12pm – 2pm (ET): Register

The Journal of Marketing Special Issue on (BMBW) launched an initiative to bring together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world.

This BMBW forum will focus on the power of marketing to improve prosocial and charitable giving. In the first hour, authors will discuss the inspiration for their research, the implications of their findings for practice, and ideas for future research. In the second hour, participants will be invited to an intimate discussion and networking opportunity with the authors and other scholars and practitioners to discuss research questions and directions to help marketing contribute in this field. Please join if you want to learn more, engage with the authors, or simply listen.

Participating authors:

• Jacqueline Rifkin, Katherine Du, & Jonah Berger, “”
• Sungjin Kim, Sachin Gupta, & Clarence Lee, “”
• Kuangjie Zhang, Fengyan Cai, & Zhengyu Shi, “”

Sent on behalf of the Journal of Marketing Special Issue Editors, Gita Johar, Rajesh Chandy, Christine Moorman, and John Roberts