Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 39(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
The effects of pricing strategy on upgrade intentions
—Hsin-Hsien Liu, Hsuan-Yi Chou []
Market-oriented business model for SMEs’ disruptive innovations internationalization
—Agneta Sundström, Akmal S. Hyder, Ehsanul Huda Chowdhury [Google Scholar]
Webrooming and showrooming: a multi-stage consumer decision process
—Srabanti Mukherjee, Swagato Chatterjee []
How gamified branded applications drive marketing effectiveness?
—Timmy H. Tseng, Sara H. Hsieh, Crystal T. Lee []
Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis
—Mukta Srivastava, Sreeram Sivaramakrishnan []
Differential effects of interpersonal relationships across functions on product and service innovation
—Feng Wang, Rong Cao, Siting Wu, Man Chen []
Antecedents and consequents of user satisfaction on Instagram
—Aloisio Henrique Mazzarolo, Emerson Wagner Mainardes, Felipe Almeida Innocencio []