J Services Mar
Introduction
Journal of Services Marketing, 35(3)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Authenticity, rapport and interactional justice in frontline service: the moderating role of need for uniqueness
—Kristina K. Lindsey-Hall, Susana Jaramillo, Thomas L. Baker, Julian M. Arnold []
Older consumers’ reaction to a patronizing sales interaction
—Emmanuel Chéron, Christian Weins, Florian Kohlbacher []
Customer effort in mandatory and voluntary value cocreation: a study in a health care context
—Tram-Anh Ngoc Pham, Jillian Carol Sweeney, Geoffrey Norma Soutar []
Effect of interactive marketing channels on service customer acquisition
—Kashef A. Majid []
Viewpoint: Service products, development of service knowledge and our community’s target audience
—Jochen Wirtz []
Going with the flow: smart shopping malls and omnichannel retailing
—Nisreen Ameen, Ali Tarhini, Mahmood Shah, Nnamdi O. Madichie []
E-service quality on live streaming platforms: swift guanxi perspective
—Min Zhang, Lin Sun, Fang Qin, G. Alan Wang []
Introducing relational dialectics on actor engagement in the social media ecosystem
—Rodoula H. Tsiotsou []
When service technologies and human experiences intersect
—Mark Scott Rosenbaum, Rebekah Russell-Bennett []
Made for each other? Psychological contracts and service brands evaluations
—Russel P.J. Kingshott, Sanjaya Singh Gaur, Piyush Sharma, Sheau Fen Yap, Yekaterina Kucherenko []