J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 15(3)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresence
—Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo []
Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention
—Mazzini Muda, Muhammad Iskandar Hamzah []
The impact of Internet celebrity characteristics on followers’ impulse purchase behavior: the mediation of attachment and parasocial interaction
—Tser Yieth Chen, Tsai Lien Yeh, Fang Yu Lee [Google Scholar]
Reading between the lines: untwining online user-generated content using sentiment analysis
—Gowhar Rasool, Anjali Pathania []
How chatbots’ social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue
—Wan-Hsiu Sunny Tsai, Yu Liu, Ching-Hua Chuan [Google Scholar]
Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes
—Ai-Zhong He, Yi Cai, Ling Cai, Yu Zhang []
4W of user-generated content: why who we are and where we post influence what we post
—Kemal Cem Soylemez []
Augmenting brand community identification for inactive users: a uses and gratification perspective
—Laurence Dessart, Cleopatra Veloutsou []