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INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs

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Special issue: Transforming Retail Channels in the Digital Era: Marketing and Operations Perspectives

A model of adoption of AR-based self-service technologies: a two country comparison
—Maria Jose Castillo S, Enrique Bigne []

“Testing the water” – prior-online market entry in China
—Sina Hardaker, Ling Zhang []

Data-driven digital advertising: benefits and risks of online behavioral advertising
—Simone Aiolfi, Silvia Bellini, Davide Pellegrini []

Exploring how digital kiosk customer experience enhances shopping value, self-mental imagery and behavioral responses
—Aurély Lao, Mariana Vlad, Annabel Martin []

Perceived authenticity of online-only brands (OOBs): a quali-quantitative study with online consumers
—Kokho Jason Sit, Giovanni Pino, Marco Pichierri []

Spatial decision support for social hybrid organizations: siting new social supermarkets in Austria
—Eva Lienbacher, Julia Koschinsky, Christina Holweg, Christine Vallaster []

Value co-creation between consumers and distributors: the moderating effect of relationship characteristics
—Natalia Rubio, Nieves Villaseñor, Maria Jesús Yagüe []

Comparing relationship of quality-satisfaction models: effects of B2B value co-creation
—Vicente Sales-Vivó, Irene Gil-Saura, Martina G. Gallarza []

Artificial intelligence in retail: applications and value creation logics
—Lanlan Cao []

Engaging shoppers through mobile apps: the role of gamification
—Francesca De Canio, Maria Fuentes-Blasco, Elisa Martinelli []

Ease or excitement? Exploring how concept stores contribute to a retail portfolio
—Carys Jane Egan-Wyer, Steve Burt, Jens Hultman, Ulf Johansson, Alice Beckman, Clara Michélsen []

The franchisor–franchisee relationship and customer data management in the digital era
—Hanene Oueslati, Martine Deparis, Saloua Bennaghmouch-Maire []

At the source of integrated interactions across channels
—Christophe Bèzes []

Guest editorial
—Marta Frasquet, Xavier Brusset, Herbert Kotzab, Christoph Teller []

In or out? A field observational study on the placement of entertaining robots in retailing
—Laurens De Gauquier, Malaika Brengman, Kim Willems, Hoang-Long Cao, Bram Vanderborght []