Euro J Mar
Introduction
European Journal of Marketing, 55(7)
POSTING TYPE: TOCs
Webcare as a signal: exhaustive-selective webcare strategy and brand evaluation
—Krishnan Jeesha, Keyoor Purani []
Social media influencers and transgressive celebrity endorsement in consumption community contexts
—Hayley Cocker, Rebecca Mardon, Kate L. Daunt []
Promoting authenticity through celebrity brands
—Amanda Kennedy, Stacey M. Baxter, Alicia Kulczynski []
Governance mechanism alignment at the top and operating levels of alliance hierarchy: reconciling two competing schools of thought
—Xuan Bai, Shibin Sheng, Julie Juan Li []
Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge
—Prashant Kumar, Michael Polonsky, Yogesh K. Dwivedi, Arpan Kar []
Recovering the corporate brand: lessons from an industry crisis
—Julie Robson, Jillian Dawes Farquhar []
A network perspective on foreign entry modes of small knowledge-intensive services firms
—Martina Battisti, Joanna Scott-Kennel, David Deakins []
The narrative strategies of retail spaces: a semio-ethnographic approach
—Jean-Baptiste Welte, Olivier Badot, Patrick Hetzel []
Executives with customer experience and firm performance in the B2B context
—Cong Feng, Jiong Sun, Yiwei Fang, Iftekhar Hasan []
Does well-being differ across customer value cocreation practice styles? An empirical study in a chronic health context
—Tram-Anh Ngoc Pham, Jillian Carol Sweeney, Geoffrey Norman Soutar []