Designing for All
Introduction
Creating Customer Value via Inclusive Design, Webinar 29 Jul 2021
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Events
Author: ELMAR Moderator
Designing for All: Creating Customer Value via Inclusive Design
Vanessa M. Patrick, University of Houston
Thursday • July 29, 2021 • 1:00 p.m. ET / 10:00 a.m. PT
A key global trend is the emergence of an “inclusive for all” business model. This webinar will focus on the inclusive design of products, services and experience, which embraces the core idea that when product offerings are designed to meet the needs of underserved consumers all consumers can benefit. Using examples of brands like OXO’s Good Grips, Nike’s Flyease and P&G’s Herbal Essences, it will demonstrate that how inclusive design can create value for a more diverse customer base. The webinar will discuss the three levels of inclusive design, present a Design, Appraisal, Response, Experience (DARE) framework as a lens why which to understand consumer response to inclusive design, and highlight key directions and food-for-thought for marketers on how they can incorporate inclusive design principles into brand strategy, product innovation and new product development processes.
https://www.msi.org/events/designing-for-all-creating-customer-value-via-inclusive-design/