Health and Well-Being
Introduction
A JM Better Marketing for a Better World Forum, 21 Jul 2021
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Events
Author: Christine Moorman
Better Marketing for a Better World Forum on Health and Well-being
Wednesday 21 July, 12pm – 2pm (ET): Register
The Journal of Marketing Special Issue on (BMBW) launched an initiative to bring together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world.
This BMBW forum will focus on the power of marketing to improve health and well-being outcomes. In the first hour, authors will discuss the inspiration for their research, the implications of their findings for practice, and ideas for future research. In the second hour, participants will be invited to an intimate discussion and networking opportunity with the authors and other scholars and practitioners to discuss research questions and directions to help marketing contribute in this field. Please join if you want to learn more, engage with the authors, or simply listen.
Participating authors:
Johannes Habel, Sascha Alavi, and Kim Linsenmayer, “â€
Yanwen Wang, Michael Lewis, and Vishal Singh, “â€
Nicole Robitaille, Nina Mazar, Claire I. Tsai, Avery M. Haviv, and Elizabeth Hardy, “â€
Andrea Weihrauch and Szu-Chi Huang, “â€
Sent on behalf of the Journal of Marketing Special Issue Editors, Gita Johar, Rajesh Chandy, Christine Moorman, and John Roberts