Luxury Res J
Introduction
Luxury Research Journal, 2(1/2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Multisensory marketing in the luxury hotel industry: effects on brand experience and customer perceived value
—Klaus-Peter Wiedmann, Janina Haase, Franziska Labenz and Nadine Hennigs []
Quality management in the Italian luxury industry: an empirical investigation on cashmere
—Alessandro Brun and Chiara Lideo []
The rise of inconspicuous consumption: insight into the luxury context
—Lama Halwani []
Cross cultural analysis of purchasers’ intention to wear a counterfeit luxury product in varying social situations
—George Miaoulis Jr., Ivan M. Manev, Martina M. Rauch and Kelly G. Kimball []
Segmentation proposal of counterfeit luxury consumers regarding the purchase intention
—Sahar Farhat and Amel Chaabouni []
Growing luxury brands by increasing the price: does the Veblen effect exist?
—Martin Fassnacht and Jil-Marie Dahm []
Are luxury and fashion opposite concepts? A cross-country empirical analysis
—Jean-Noël Kapferer and Pierre Valette-Florence []