J Promo Man
Introduction
Journal of Promotion Management, 27(6)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Post-Recall Stock Market Signals: The Impact of Ad Spending on Sales Performance
—Jianping Coco Huang & Jeffrey P. Radighieri [] []
The Implementation of New Technologies in Internal Communication: A Study of the Main Platforms and Applications
—Mar穩a Eugenia Mart穩nez S獺nchez & Jordi Villoro Armengol [] []
Facebook as a Promotional Tool for Spanish Museums 20162020 and COVID Influence
—Jos矇 M. Mas, Ram籀n Arilla & Andr矇s G籀mez [] []
POD Mode of Payment, Return Policies and Virtual-Try-on Technology as Predictors of Trust: An Emerging Economy Case
—Urvashi Tandon, Myriam Ertz & Khanna Sakshi [] []
Supermarketization: investigating determinants of customer choice in emerging markets
—Carlos Sanch穩s-Pedregosa & Carla Pennano [] []
Are We All in This Together?: Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism
—Jing Yang & Juan Mundel [] []
Review
The Role of Value co-Creation in the Happiness of the Students
—Gina Pipoli de Azambuja, Gustavo Rodr穩guez-Pe簽a & Enver Tarazona Vargas [] []