J Mar Res
Introduction
Journal of Marketing Research, 58(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact
—Vikas Mittal, Kyuhong Han, Ju-Yeon Lee, and Shrihari Sridhar [] []
The Signal Value of Crowdfunded Products
—Oguz A. Acar, Darren W. Dahl, Christoph Fuchs, and Martin Schreier [] []
Increasing Team Performance by Sharing Success
—Hua Chen and Kevin Chung [] []
Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention
—Raghunath Singh Rao, Madhu Viswanathan, George John, and Sunil Kishore [] []
How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences
—Emily N. Garbinsky and Anne-Kathrin Klesse [] []
Drinking Through Good Times and Bad: The Role of Consumer Differences
—Hailey Hayeon Joo, Minki Kim, Jungmin Lee, and Pradeep Chintagunta [] []
Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews
—Shrabastee Banerjee, Chrysanthos Dellarocas, and Georgios Zervas [] []
Religious Belief, Religious Priming, and Negative Word of Mouth
—Riza Casidy, Adam Duhachek, Vishal Singh, and Ali Tamaddoni [] []
Strategic Polarization in Group Interactions
—Ganesh Iyer and Hema Yoganarasimhan [] []
The Performance Impact of Core-Component Outsourcing: Insights from the LCD TV Industry
—Madhu Viswanathan, Prokriti Mukherji, Om Narasimhan, and Rajesh Chandy [] []