蹤獲扦夥厙

J Mar Ed

Introduction

Journal of Marketing Education, 43(2)

INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs


Editors Corner

The Award Winning Academic Performer
Victoria L. Crittenden [] []

Journal of Marketing Education: A Retrospective Overview Between 1979 and 2019
Naveen Donthu, Satish Kumar, Adam Mills, and Debidutta Pattnaik [] []

Learning Marketing Online: The Role of Social Interactions and Gamification Rewards
Vytautas Dikcius, Sigitas Urbonavicius, Karina Adomaviciute, Mindaugas Degutis, and Ignas Zimaitis [] []

Self-Directed Learning Online: An Opportunity to Binge
Kathryn A. LaTour and Hayden N. Noel [] []

Industry Certifications in Digital Marketing and Media Education: An Examination of Perceptions and Use Among Educators
Scott Cowley, William Humphrey, Jr., and Caroline Mu簽oz [] []

Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students Skill Development
Andrew J. Rohm, Matt Stefl, and Noriko Ward [] []

Thank You for Being a Friend: A Peer-Learning Approach to Marketing Education
Matthew M. Lastner, Duleep Delpechitre, Emily A. Goad, and James Mick Andzulis [] []

A Students Preferences-Based Approach to Select Methods for Detecting and Handling Free-Riding
Else-Marie van den Herik and Tim M. Benning [] []

Changing Perceptions of Marketing Ethics and Social Responsibility in Principles of Marketing
Christopher D. Hopkins, O. C. Ferrell, Linda Ferrell, and Karen H. Hopkins [] []

Pandemic Pedagogy for the New Normal: Fostering Perceived Control During COVID-19
Cindy B. Ripp矇, Suri Weisfeld-Spolter, Yuliya Yurova, and April Kemp [] []