J Con Mar
Introduction
Journal of Consumer Marketing, 38(4)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
To forgive or retaliate? How regulatory fit affects emotional reactions and repurchase decisions following product failures
—Gizem Atav, Subimal Chatterjee, Rajat Roy []
Impact of individual and brand level factors in generation of different user-generated content
—Kemal Cem Soylemez []
The millennial customer journey: a Phygital mapping of emotional, behavioural, and social experiences
—Cristina Mele, Tiziana Russo-Spena, Marco Tregua, Cristina Caterina Amitrano []
Consumer confusion: a systematic review and research directions
—Vishakha Chauhan, Mahim Sagar []
Effects of self-brand congruity and ad duration on online in-stream video advertising
—Todd A. Holmes []
Why do consumers engage in online brand communities – and why should brands care?
—Danita van Heerden, Melanie Wiese []
The effects of online tactile information source for low-touch products on consumer responses
—Carmela Donato, Maria Antonietta Raimondo []
The impact of message framing and perceived consumer effectiveness on green ads
—Ceren Ekebas-Turedi, Elika Kordrostami, Ilgım Dara Benoit []
The old and the beautiful: senior women’s exposure to models in advertisements and the impact on their identity
—Bénédicte Bourcier-Béquaert, Corinne Chevalier, Gaëlle Marie Moal []
Social media interactions and brand luxuriousness: the role of materialism
—Giuseppe Colella, Cesare Amatulli, MarÃa Pilar MartÃnez-Ruiz []