J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 49(4)
POSTING TYPE: TOCs
Innovation in the digital economy: a broader view of its scope, antecedents, and consequences
—Alina Sorescu, Martin Schreier [] []
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI
—Markus Blut, Cheng Wang, Nancy V. Wünderlich, Christian Brock [] []
Conversational robo advisors as surrogates of trust: onboarding experience, firm perception, and consumer financial decision making
—Christian Hildebrand, Anouk Bergner [] []
Behaviorally targeted location-based mobile marketing
—Stefan F. Bernritter, Paul E. Ketelaar, Francesca Sotgiu [] []
Online reviews generated through product testing: can more favorable reviews be enticed with free products?
—Ina Garnefeld, Tabea Krah, Eva Böhm, Dwayne D. Gremler [] []
Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions
—Sesil Lim, Bas Donkers, Patrick Dijl, Benedict G. C. Dellaert [] []
Online program engagement and audience size during television ads
—Beth L. Fossen, Alexander Bleier [] []
Digital business capability: its impact on firm and customer performance
—Dominik M. Wielgos, Christian Homburg, Christina Kuehnl [] []
How and when do big data investments pay off? The role of marketing affordances and service innovation
—Luigi M. De Luca, Dennis Herhausen, Gabriele Troilo, Andrea Rossi [] []
Retail service innovations and their impact on retailer shareholder value: evidence from an event study
—Lien Lamey, Els Breugelmans, Maya Vuegen, Anne ter Braak [] []