AMS Rev
Introduction
AMS Review, 11(1/2)
POSTING TYPE: TOCs
Editorial
Informing marketing theory through consumer culture theoretics
—Eric Arnould, David Crockett, Giana Eckhardt []
From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption
—Hope Jensen Schau, Melissa Archpru Akaka []
Re-examining utopia in contemporary consumption: conceptualization and implications for marketing
—Aleksandrina Atanasova []
The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream
—Jack Coffin, Andreas Chatzidakis []
The new frontier of consumer experiences: escape through pain
—Bernard Cova []
The intermingling of meanings in marketing: semiology and phenomenology in consumer culture theory
—Sarah C. Grace []
Mapping spheres of exchange: a multidimensional approach to commoditization and singularization
—Karin Brondino-Pompeo []
Developing a strong sustainability research program in marketing
—Melea Press []
Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind
—Bruno Dyck, Rajesh V. Manchanda []
Correction to: Sustainable marketing based on virtue ethics: addressing socio-ecological challenges facing humankind
—Bruno Dyck, Rajesh V. Manchanda []
Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
—Andrea Prothero, Pierre McDonagh []
Addressing socio-ecological issues in marketing: environmental, social and governance (ESG)
—O. C. Ferrell []
The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing
—Ramona Luca, Delane Botelho []
The instantaneous commitment effect: developing stakeholder orientation among managers
—Shashank Vaid, Michael Ahearne []
Netflix: Reinvention across multiple time periods
—Bernard J. Jaworski []
Netflix: reinvention across multiple time periods, reflections and directions for future research
—Joel Mier, Ajay K. Kohli []