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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Methodological structure for future consumer neuroscience research
—Lin He, Thomas Freudenreich, Wenhuan Yu, Matthew Pelowski, Tao Liu []

Banks CSR‐fit, customers’ quality of life, and cross‐buying: A joint moderation model
—Oluwatobi A. Ogunmokun, Seldjan Timur, Steven W. Bayighomog, Juliet E. Ikhide [Google Scholar]

Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination
—Bilwa Upadhye, Bharadhwaj Sivakumaran, Debasis Pradhan, Teidorlang Lyngdoh []

Consumers as creative agents: How required effort influences willingness to engage
—Xianfang Zeng, Mehdi Mourali []

Gratitude and sustainable consumer behavior: A moderated mediation model of time discounting and connectedness to the future self
—Jianping Liang, Leilei Guo []

How do utilitarian versus hedonic products influence choice preferences: Mediating effect of social comparison
—Aiping Shao, Hong Li []

How does public recognition affect price sensitivity to green products? The role of self‐construal and temporal distance
—Jian Gao, Jianguo Wang, Ainsworth Bailey []

Is unnatural unhealthy? Think about it: Overcoming negative halo effects from food labels
—Aparna Sundar, Edita Cao, Ruomeng Wu, Frank R. Kardes []

Social good or self‐interest: Incentivizing consumer social media engagement behaviour for health messages
—Helen Siuki, Cynthia M. Webster []

The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions
—Alessandro Biraglia, Bryan Usrey, Aulona Ulqinaku []

The effect of front‐of‐package nutrition labels on the choice of low sugar products
—Chiara Mauri, Laura Grazzini, Aulona Ulqinaku, Erika Poletti []

When normative framing saves Mr. Nature: Role of consumer efficacy in proenvironmental adoption
—Khoa T. Do, Chen-Ya Wang, Priyanko Guchait []