JM Webinar
Introduction
Journal of Marketing Webinar, 7 Jul 2021
POSTING TYPE: Revisits
Author: Christine Moorman
July 7, 2021 Journal of Marketing Webinar, 1PM Eastern
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- Joseph C. Nunes, Andrea Ordanini, Gaia Giambastiani, The Concept of Authenticity: What It Means to Consumers, Journal of Marketing, 85 (4), 1-20.
- Boas Bamberger, Christian Homburg, Dominik M. Wielgos, Wage Inequality: Its Impact on Customer Satisfaction and Firm Performance, forthcoming.