J Strat Mar
Introduction
Journal of Strategic Marketing, 29(6)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
A thematic exploration of social media analytics in marketing research and an agenda for future inquiry
—Yun Wang, Qi Deng, Michel Rod & Shaobo Ji [] []
Exploring firms’ fan page behavior and users’ participation: evidence from airline industry on Twitter
—Hamidreza Shahbaznezhad & Mona Rashidirad [] []
Comparing the three types of approach of advertising in brand building in emerging markets
—R. K. Srivastava [] []
Influence of social network participation, regional density, and customer interaction on the adoption of sustainability initiatives
—Ying Zhu & Ebrahim Mazaheri [] []
The role of atmosphere in Italian museums: effects on brand perceptions and visitor behavioral intentions
—Chiara Piancatelli, Marta Massi & Andrea Vocino [] []