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INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs

Customer heterogeneity and innovation‐based competitive strategy: A review, synthesis, and research agenda
—Amali Wijekoon, Sandeep Salunke, Gerard A. Athaide []

Strategic and cultural contexts of real options reasoning in innovation portfolios
—Carsten Kaufmann, Alexander Kock, Hans Georg Gemünden []

The effects of university–industry collaboration in preclinical research on pharmaceutical firms’ R&D performance: Absorptive capacity’s role
—Tetyana Melnychuk, Carsten Schultz, Alexander Wirsich []

Atypical package design and product category prestige
—Tom Joonhwan Kim, Margaux Petitjean []