J Con Res
Introduction
Journal of Consumer Research, 48(1)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Beliefs about Whether Spending Implies Wealth
—Heather Barry Kappes; Joe J Gladstone; Hal E Hershfield []
The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market
—Aimee Dinnin Huff; Ashlee Humphreys; Sarah J.S. Wilner []
Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing
—Mathias C Streicher; Zachary Estes; Oliver B Büttner []
How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims
—Haiyue (Felix) Xu; Lisa E Bolton; Karen Page Winterich []
Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work
—Rosanna K Smith; Michelle R Vandellen; Lan Anh N Ton []
How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness
—Rita Ngoc To; Vanessa M Patrick []
How You Estimate Calories Matters: Calorie Estimation Reversals
—Kaitlin Woolley; Peggy J. Liu []
The Psychology of Marginal Utility
—Xilin Li ; Christopher K Hsee []