J Acad Bus Emerging Markets
Introduction
Journal of the Academy of Business and Emerging Markets, 1(2)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
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Editorial
Satyendra Singh
The role of the buyer’s dependence in the innovation-adaptability relationship: Does culture matter?
—Sara S. A. Abdalla & Koichi Nakagawa []
How does quality experience affect customer’s repeat purchase? Evidence from a call center in the Philippines
—Michael Pasco & Carolyn Rose Lao []
Cross-cultural context endorsement in visual e-commerce: A study of Dutch and Indian female consumers
—Peter Broeder []
The robotic process automation in accounting: Impacts of relative advantage, trialability and user-friendly innovation adoption attributes
—Prince Joy T. Mappala & Michael Pasco []
Stakeholder relationship management in African rural tourism development
—Alpheaus Litheko & Marius Potgieter []
Book review
—Mirela Panait
Contributions relating to businesses in emerging markets can be submitted at jabem@abem.ca