J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 15(2)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
How to overcome online banner blindness? A study on the effects of creativity
—Qiang Yang, Yuanjian Zhou, Yushi Jiang, Jiale Huo []
How a doer persuade a donor? Investigating the moderating effects of behavioral biases in donor acceptance of donation crowdfunding
—Theerthaana P., Hansa Lysander Manohar []
Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystems
—Elizabeth H. Manser Payne, Andrew J. Dahl, James Peltier []
Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts
—Zalfa Laili Hamzah, Hazwani Abdul Wahab, Muhammad Waqas []
From social capital to consumer engagement: the mediating role of consumer e-empowerment
—Rania B. Mostafa []
A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers
—Zheng Shen []
Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker
—Sara H. Hsieh, Crystal T. Lee []
How playable ads influence consumer attitude: exploring the mediation effects of perceived control and freedom threat
—Xiaohan Hu, Kevin Wise []