J Interactive Adv
Introduction
Journal of Interactive Advertising, 21(1)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Full-Length Research Articles
Exploring How Disclosure Works for Listicle-Style Native Advertising: The Role of Persuasion Knowledge, Persuasion Appropriateness, and Supplementary Disclosure Effect of Brand Social Media
—DongJae (Jay) Lim, Nathaniel Evans, and Marilyn Primovic [] []
Native Advertising in WeChat Official Accounts: How Do Ad–Content Congruence and Ad Skepticism Influence Advertising Value and Effectiveness?
—Jing Yang, Mengtian Jiang, and Linwan Wu [] []
Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses
—Jing Yang, Camilla Teran, Ava Francesca Battocchio, Ebbe Bertellotti, and Shannon Wrzesinski [] []
Skippable Advertisement versus Full-Length Advertisement: An Empirical Analysis in a Developing Economy
—Wajeeha Aslam, Kashif Farhat, and Imtiaz Arif [] []
Rapid Communication
‘Role’ of the Dice: An Exploratory Analysis of Gamer Perceptions and Interpretations of Loot Box Advertising
—Kimberly Kelling and Samuel Tham [] [Google Scholar]