Intl J Sports Mar Sponsorship
Introduction
International Journal of Sports Marketing and Sponsorship, 22(3)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
How the type of sports-related endorser influences consumers’ purchase intentions
—Aaron von Felbert, Christoph Breuer [Google Scholar]
Transformative marketing: health and well-being of Special Olympic athletes
—Brian P. McCullough, Galen T. Trail []
Influence of gamification on perceived self-efficacy: gender and age moderator effect
—Ana Isabel Polo-Peña, Dolores MarÃa FrÃas-Jamilena, MarÃa Lina Fernández-Ruano []
The effect of articulated sports sponsorship on recall and visual attention to the brand
—Manuel Alonso Dos Santos, Manuel J. Sánchez-Franco, Vicente Prado Gascó []
Sport attendance behavior spectrum: motivators, constraints and context
—Kurt C. Mayer, Eric Hungenberg []
Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League
—Giridhar B. Kamath, Shirshendu Ganguli, Simon George []
Product meanings as drivers of sport consumer behavior: evidence from the Greek sport industry
—Dimitra Papadimitriou, Artemisia Apostolopoulou, Scott Branvold, Dimitrios Gargalianos []
Understanding consumer attitudes in cause-brand alliances in sports: the role of sport entity attitudes
—Soyoung Joo, Jakeun Koo, Bridget Satinover Nichols []
The effect of sponsorship purpose articulation on fit: moderating role of mission overlap
—Tae-Ahn Kang, Hirotaka Matsuoka []
Sport sponsorship announcement and stock returns: a meta-analytic review
—Youngbum Kwon, T. Bettina Cornwell []