Intl J Res Mar
Introduction
International Journal of Research in Marketing, 38(2)
POSTING TYPE: TOCs
Online display advertising for CPG brands: (When) does it work?
—Bernadette J. van Ewijk, Astrid Stubbe, Els Gijsbrechts, Marnik G. Dekimpe []
Omnichannel marketing: Are cross-channel effects symmetric?
—Venkatesh Shankar, Tarun Kushwaha []
Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer’s own channels
—Erik Maier, Jaap Wieringa [Google Scholar]
The existence and persistence of the pay-per-use bias in car sharing services
—Katharina Dowling, Puneet Manchanda, Martin Spann []
Content analysis of fake consumer reviews by survey-based text categorization
—Sangkil Moon, Moon-Yong Kim, Dawn Iacobucci []
Cents of self: How and when self-signals influence consumer value derived from choices of green products
—Darcie Dixon, Sven Mikolon []
Special Section: Engagement-facilitating technology and stakeholder wellbeing
Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
—Linda D. Hollebeek, Russell Belk []
Developing firms’ growth approaches as a multidimensional decision to enhance key stakeholders’ wellbeing
—V. Kumar, Divya Ramachandran [Google Scholar]
The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems
—Bieke Henkens, Katrien Verleye, Bart Larivière []
Engagement behavior and financial well-being: The effect of message framing in online pension communication
—Wiebke Eberhardt, Elisabeth Brüggen, Thomas Post, Chantal Hoet []
Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain
—Tobias Wolf, Steffen Jahn, Maik Hammerschmidt, Welf H. Weiger []
Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance
—Nurlita Devian Robiady, Nila Armelia Windasari, Arfenia Nita []
Impact of patient portal behavioral engagement on subsistence consumers’ wellbeing
—Husain Salilul Akareem, Ahmed Shahriar Ferdous, Mikala Todd [Google Scholar]
Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources
—Judith Fletcher-Brown, Sarah Turnbull, Giampaolo Viglia, Tom Chen, Vijay Pereira []