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INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: Calls: Other

Author: Adam Lindgreen

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We are seeking contributions to our forthcoming edited volume (contract signed with Edward Elgar):

Lindgreen, A., Rosier, E., Erz, A., Marder, B., von Wallpach, S., and Halff, G.: Business Education in the 21^st Century: Developing Discipline Competences and Transformation Capabilities by Designing for Knowledge, Values, and Action

The background for this edited volume is as follows. Competences have long remained a cornerstone of education, with curricula designed to meet specific needs of employers. However, the ability to perform a set of tasks has given way to broader demands for more generic abilities such as agility or problem solving. Universities recognize the need for broader abilities and embrace the notion of a capable practitioner, whose capabilities are expressed in terms of specific aspects of the profession, but also the more generic aspects. Competences refer to levels of achievement, and they tend to be more detailed and descriptive than capabilities that are broader and more general. It is not enough to consider what students are able to do in the present; one needs also to consider what students might be capable of in the future.

Being integral, holistic, and transformative in nature, the capability approach ties together the aspirations of the individual, the demands of the profession, and the contextual drivers. That is, teaching and learning efforts should focus not just on competences but also on attributes such as open-mindedness, adaptability, and an ability to deal with unfamiliar, unpredictable events while still exercising clear judgement. Ultimately, a capability approach supports continuous development and embraces the possibility that professionals should be equipped to deal with a very different future, in which their roles will be subject to disruptive change.

A distinction is made in literature between the terms ‘discipline competences’ versus ‘transformation capabilities.’ The former relates to a person’s acquisition of knowledge and skills to practice in a competent manner. The latter implies the person’s continuous development, in a way that can be transformative. By discussing discipline competences and transformation capabilities, the proposed book, essentially, is about business education in the 21^st century.

The edited volume targets business academics, higher-education teaching practitioners, human resource practitioners, and students. The volume will feature between 25 and 30 chapters organized into three main sections:

Section 1: Knowledge: This section will discuss how students 1) have deep business knowledge placed in a broad context, 2) how students are analytical with data and curious about ambiguity, and 3) how students recognize humanity’s challenges and have the entrepreneurial knowledge to help resolve them.

Section 2: Values: This section will discuss how students 1) are competitive in business and compassionate in society, 2) understand ethical dilemmas and have the leadership values to overcome them, and 3) are critical when thinking and constructive when collaborating.

Section 3: Action: This section will discuss how students 1) produce prosperity and protect the prosperity of next generations, 2) grow by learning and relearning and by teaching others to do the same, and 3) create value from global connections for local communities.

If you are interested in contributing with a chapter to one of the edited volume’s sections, please contact us. A chapter would be around 6,000 words (and, depending on contribution, may go down to 5,000 words and up to 8,000 words). You could write a completely new chapter, or your chapter could build on some of your past work in some way.

To ensure the best process, we would like to receive an abstract of your tentative chapter by October 1, 2021. This will allow us to get an overview of the volume’s eventual contents. Complete chapters should be submitted no later than March 1, 2022. Subsequently, we will send chapters out for friendly reviews.

Any questions, please do contact us. We would be very happy to discuss with you.

We look very much forward to hearing back from you and thank you many times in advance.

Kind regards,

Adam Lindgreen, PhD

Professor i Marketing / Professor of Marketing
Leder af Institut for Afsætningsøkonomi / Head of Department of Marketing
Medredaktør af / Co-Editor-in-Chief of Industrial Marketing Management
Extraordinary Professor på / with the University of Pretoria’s Gordon Institute of Business Science

COPENHAGEN BUSINESS SCHOOL
Institut for Afsætningsøkonomi / Department of Marketing (C3.03)
Solbjerg Plads 3
2000 Frederiksberg
Danmark / Denmark

Telefon / Telephone: +45 3815 2111
E-mail: adli.marktg@cbs.dk