ÂÜÀòÉç¹ÙÍø

J Pub Policy Mar

Introduction

Journal of Public Policy & Marketing, 40(3)

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs


Editorial

The Journal of Public Policy & Marketing at 40: Celebrating History and Impact
Kelly D. Martin, Abhishek Borah, and Maura L. Scott [] []

Commentaries

Reflections on the 40th Birthday of the Journal of Public Policy & Marketing
Thomas C. Kinnear and Patrick E. Murphy [] []

We’ve Got News for You: Marketing in News Organizations Contributes to Infodemics…but Marketing Can Also Help!
Martin Mende, Beth Vallen, and Christopher Berry [] []

Transformative Consumer Research and Public Policy and Marketing Research: Distinct, Yet Complementary, Approaches
Christopher L. Newman, Stacey R. Finkelstein, and Brennan Davis [] []

Research

Negotiated Agency in the Face of Consumption Constraints: A Study of Women Entrepreneurs in Subsistence Contexts
Srinivas Venugopal and Madhubalan Viswanathan [] []

Saving Behavior Within and Across Developing Nations: Implications for Public Policy Makers
Colin B. Gabler, Ronald Paul Hill, and V. Myles Landers [] []

Disaster Recovery: How Ad Hoc Marketing Systems Build and Mobilize Social Capital for Service Delivery
Lucie K. Ozanne and Julie L. Ozanne [] []

The Gift of Data: Industry-Led Food Reformulation and the Obesity Crisis in Europe
Norah Campbell, Sarah Browne, Marius Claudy, Melissa Mialon, Serge Hercberg, Francisco Goiana-da-Silva, and Francis Finucane [] []

Are Sugar-Sweetened Beverage Taxes Effective? Reviewing the Evidence Through a Marketing Systems Lens
Marius Claudy, Gerardine Doyle, Lisa Marriott, Norah Campbell, and Grace O’Malley [] []

How Product Type and Organic Label Structure Combine to Influence Consumers’ Evaluations of Organic Foods
Jeffrey R. Parker, Iman Paul, Ryan Hamilton, Omar Rodriguez-Vila, and Sundar G. Bharadwaj [] []

Parents, Products, and the Development of Preferences: Child Palate and Food Choice in an Obesogenic Environment
T. Bettina Cornwell, Eric Setten, Sung-Hee W. Paik, and Ravi Pappu [] []