J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 31(3)
POSTING TYPE: TOCs
A Tribute to Jagdish N. Sheth
Editorial
Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement
—Atul Parvatiyar , Special Issue Editor [] []
Do all, or only some personality types engage in spreading negative WOM? An experimental study of negative WOM, big 5 personality traits and brand personality
—Vanitha Swaminathan & Umut Kubat Dokumaci [] []
How customer experience management reconciles strategy differences between East and West
—Ruth N. Bolton, Anders Gustafsson, Crina O. Tarasi & Lars Witell [] []
It takes two to tango: Statistical modeling and machine learning
—V. Kumar & Mani Vannan [] []
Fight or flight?: Understanding customer response to CRM tactics
—Andrew Baker & Naveen Donthu [] []
Managerial levers of market-shaping strategies: An abductive inquiry
—Kaj Storbacka & Suvi Nenonen [] []
Enabling organizational value-chain processes through network capability
—Thomas Ritter [] []
The emergence and implications of Technologized Marketing
—Jürgen Kai-Uwe Brock [] []
The function of innovation culture in the success of new services
—Nusser Raajpoot & Arun Sharma [] []
Accessibility and availability: A cross-cultural study of shopper responses to online retail stock-outs
—Thomas Gruen & Daniel Corsten [] []
The research impact of Dr. Jagdish Sheth
—Gerard J. Tellis & Seshadri Tirunillai [] []
Business transparency and willingness to act environmentally conscious behavior: Applying the sustainable fashion evaluation system “Higg Indexâ€
—Eunha Chun, Heerim Joung, Young Ju Lim & Eunju Ko [] []
Digital service innovation, customer engagement, and customer equity in AR marketing
—Kyung Hoon Kim, Eunju Ko, Sang Jin Kim & Qi Jiang [] []