J Global Mar
Introduction
Journal of Global Marketing, 24(3)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Special Issue: Electronic Word of Mouth and Online Customer Reviews: A Cross-Cultural Perspective; Guest Editors: Morgan Yang and Haksin Chan
Culture and Electronic Word of Mouth: A Synthesis of Findings and an Agenda for Research
—Haksin Chan & Morgan X. Yang [] []
What Motivates Consumers to Write Online Reviews? Qualitative Research in the Indian Cultural Context
—Kulwinder Kaur & Tejinderpal Singh [] []
The Roles of Culture in Online User Reviews: An Empirical Investigation
—Poompak Kusawat & Surat Teerakapibal [] []
Social media engagement for global influencers
—Kara Bentley, Charlene Chu, Cristina Nistor, Ekin Pehlivan & Taylan Yalcin [] []
Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market
—Youssef Chetioui, Irfan Butt & Hind Lebdaoui [] []
Managerial Response to Negative Online Reviews in the Service Industry: A Tactic-Based and Culture-Based Model
—Irina Y. Yu, Lisa C. Wan & Xiao (Shannon) Yi [] []